130 Years of FALKE

130 Years of FALKE – From Generation to Generation

Since 1895, FALKE has stood for quality, craftsmanship, and innovation – values passed down from generation to generation. Now in its fourth family-led generation, we are dedicated to creating products that stand the test of time. Our anniversary campaign, “From Generation to Generation,” celebrates exactly that: the fusion of tradition and progress, craftsmanship and technology, heritage and the future.

130 years signify more than a company anniversary – they tell a story of values, integrity, continuity, and trust.

From generation to generation: it is the story of families who wear FALKE – and of people who share our journey. Looking to the future, our values remain the foundation of everything we do. Trends come and go. Quality endures.

FALKE ICONICS

FALKE – head to toe: The iconic FALKE Cosy Wool Bootsock for her and FALKE Lhasa Rib for him, crafted from a warming blend of merino wool, cashmere, and viscose, feature modern colors. Discover our classics for the cold season!

“This is not a sock – This is FALKE”

Matthias and Gitta Schweighöfer embody professionalism, integrity, and style like few others – just like FALKE. For them, a sock is not merely a garment, but an expression of personality and a commitment to quality. That is why they too are convinced: “This is not a sock – this is FALKE.” A statement representing values that endure and are passed down from generation to generation.

Two generations, two personalities, one profound connection: Matthias and Gitta Schweighöfer are the new faces of our campaign “From Generation to Generation”. Authentic, approachable, and style-conscious, they perfectly embody what FALKE has stood for over 130 years: family values, creative expression, and genuine integrity.

As an internationally acclaimed German actor and film producer, Matthias Schweighöfer, together with his mother Gitta – herself a renowned actress – embodies a modern way of life and a strong bond between generations. Their connection, charisma, and sense of style make them the perfect ambassadors for the new FALKE campaign “From Generation to Generation.”

What connects a German heritage company with an artistic family? More than one might think. Matthias and Gitta Schweighöfer and the FALKE brand share a common mindset: an awareness of heritage, a love of craftsmanship, and the commitment to preserve quality over time.

Both generations of the Schweighöfer family stand for individuality and expressive strength – and also for togetherness shaped by trust and respect. In collaboration with FALKE, an authentic image emerges: not a staged family idyll, but genuine closeness – with edges, character, and personality.

130 Years – FALKE Says “Thank You”

130 years of FALKE – none of it would have been possible without the people who have accompanied FALKE throughout the years. That is why we sincerely say “Thank You”: to our employees, to our partners, to all those who have journeyed with us – and above all, to our loyal customers worldwide.

From product development, through retail, to wardrobes and sock drawers: every single contribution has shaped FALKE – and continues to do so. Many of our customers have been with us for generations, trusting our quality and passing that trust on – from parents to children, from friend to friend.

Our campaign “From Generation to Generation” is a heartfelt thank you to all of you. You make FALKE what it is: a family-owned company with values, integrity, soul, and a vision for the future. We look forward to continuing this journey together.