Makeup artist Anna Paolozzi has an eye for colour and a genuine interest in showing women of all ages how to look sexy and fabulous. And looking fantastic doesn't start and end with a bag of cosmetics.
LONDON IS …
eclectic, dynamic, beautiful, exciting, inspiring, edgy and entertaining
LONDON IS not …
MY FAVOURITE MUSIK:
film soundtracks, Bach, and ‘tranquilize’ by Malcolm McLaren
MY FAVOURITE MOVIE:
lots of films, but ‘’Once Upon a Time in America’’ stands out
MY ROLE MODELS:
Catherine Deneuve, Sophia Loren and Diane Arbus
A GOOD DAY STARTS WITH …
a set of freshly laundered white sheets
I´M HAPPY WHEN …
I’m working, travelling or with my loved ones
I WOULD NEVER …
not find things to laugh about
Anna Paolozzi's work has a painterly sense and encompasses her talent and disposition: 'I don't want to sit on my own painting, I like connecting with people.' After learning the trade, her first job was Head of Makeup at MTV. 'I assisted a VOGUE make-up artist and thought, I'd better learn it, because suddenly I was doing famous people and had no experience!' For Anna, looking fantastic doesn't start and end with a bag of cosmetics - the kind of life you're leading matters. 'I think it's really important to eat good food and sleep properly and have a great life - as much as possible - because that shows.'
Feeling great is the first step to looking great.
After examining Anna's kitchen bookshelf and extensive stainless saucepan collection, and eating several of her homemade carrot cupcakes (Ottolenghi with an Anna Paolozzi twist), it's clear that cooking is also a passion. 'I was given my first cookbook when I was seven, called Floury Fingers, a children's cookbook, which I've still got. Mum expected and taught us to cook, so we were happily cooking from a young age. Cooking is creative for me because I love trying new flavours and improving recipes.' Feeling great is the first step to looking great.
Anna's current project is the production of an iPad app on 'How to cook'.
Anna has specialised in makeup for 40+ women because there simply wasn't anyone else doing it. 'What I noticed was that women's self-esteem, as they get older, can go down, and I wanted to help them still look sexy and fabulous.' Makeup completes the picture begun with a great haircut and the nicest clothes on which you can get your hands.
Makeup completes the picture begun with a great haircut and the nicest clothes on which you can get your hands.
'The women I see haven't found anyone to do their makeup and that's the last piece of the puzzle. They don't really want surgery: they want to do what they can with what they've got.' To Anna there is no such thing as age-appropriate. 'There isn't an older woman look - there's a great woman look.' Anna says working in London means having clients who know that looking polished at work is essential.
And so down to business: the first step is tweezing the eyebrows... of Editorial Manager Susanne, who has happily agreed to have Anna do her makeup. Concealer is next and it's not just for spots. 'Darkness around the eye gives the illusion the eye has receded.' Lightening dark shadows brings the eye forward and helps with looking less tired. Eyebrow crayon is a useful trick. 'What happens with eyebrows is that they often have little areas and patches that are missing. You can fill them in.' Anna's reference point for beautiful brows is the immaculate arches you see on the red carpet. Film is her strongest influence: 'I love looking at makeup in films.' Timeless beauties Sophia Loren and Catherine Deneuve are role models. Photographer Diane Arbus is also admired for the way she captured everyday people. 'I love the fact she went around America on a Greyhound bus. I thought it was really brave.'
Up next is applying foundation, and the biggest issue here is colour - one of Anna's areas of expertise. As part of her degree in fashion and textiles from Central Saint Martins College of Art and Design, she studied colour theory - an academic consideration of colour. 'When I look at a colour, I can tell you what colours make it up - and what's really important with makeup is to choose the right colours.' The most flattering undertone for any skin is yellow.
I haven’t met one woman who doesn’t want to look better: It’s so powerful psychologically.
Anna focuses on helping women to feel good about themselves and sees herself as a guide. She also works with women who have been ill. 'I can make them look well - and people treat them differently.' She works in hospitals and also at people's homes. 'I show them all the little things, how to put colour back in their faces - they go very grey when they're ill. I haven't met one woman who doesn't want to look better: it's so powerful psychologically.' Surgeons have commented to Anna on her remarkable approach with patients. Not knowing what illness the people she works with have had grants her a certain distance, but it's obviously more than that; it's a combination of gift and will. Anna wants to put people at ease, to make them laugh and bring out their best side.
Now comes the main game: the eyes. False lashes - the short thick kind - give definition to the eye. And mascara to finish. Doing eyes properly is something Anna teaches her clients to master. 'I explain how to do it: how to do it with a mirror, and which is the best light to do it in.' Being able to see what you're doing sounds obvious but reduced vision is the cause of much oddly-applied makeup; using a magnifying mirror helps with accuracy.
They don’t just feel confident, they feel back in touch with their femininity, they feel more flirty.
Cheeks and lips are last. Blush is swept onto the apple of the cheek. 'If you feel you've put too much on you can blend it with a powder puff.' Blush mimics the natural colour of a young complexion. With lips it's about making them plump and soft. 'Whatever age you are, anything dry doesn't work.' How do Anna's clients feel? 'They don't just feel confident, they feel back in touch with their femininity, they feel more flirty, all sorts of things.' The ultimate trick is to 'have one great look that works. You can make it stronger, you can make it softer, for day, evening. Once you've got that great look, you're set.'
Text by Clare Carlin Photos by Martin N. Kunz, Jo Weissgerber, Anna Paolozzi