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In an interview with FALKE footprints, Klaus Gerwin comments on the most successful and unusual campaigns in the company history.
The textile retailer Franz Otto Falke and the artist Klaus Gerwin met shortly after World War II. Their meeting led to a life-long friendship.
Klaus Gerwin talks about branding using the example of a photo called “Strandsegler” by F. C. Gundlach.
Klaus Gerwin comments on a FALKE campaign showing a young, smoking woman.