We respect the privacy of each person who visits our website. It is important to us that your personal data are safeguarded. Therefore we should like to inform you of the data we collect during your visit to our website and how the information is used.

1. Object of the data protection statement

This data protection statement applies to the collection, processing and use (together hereinafter "use") of your personal data when visiting our website, using our Online Shop and the associated supplementary offers (e.g. newsletters). Personal data (hereinafter "data") are all individual details concerning personal or objective circumstances of a particular or identifiable individual, e.g. name, address, email address, date of birth, bank details.

If you use social media plug-ins (e.g. "like" or "g+1" button) that are embedded in our website, the data protection terms of the particular plug-in supplier (e.g. Facebook, Google or Instagram) apply additionally, which you are kindly asked to find from the data protection statements of the particular plug-in supplier. You will find more details on this below.

2. Providers of services

The party offering its services as defined in Section 13 of the German Telemedia Act and responsible as defined in Section 3(7) of the German Data Protection Act is FALKE KGaA, Oststraße 5, 57392 Schmallenberg, Germany. You will find more details on our imprint page.

Regarding questions concerning this data protection statement, you can contact us by email at

3. Use of our internet content for information purposes

For use purely as an information source, i.e. in cases when you do not wish to send us any information and are not logging on to our Online Shop, we only collect the data that your internet browser automatically passes on. The data comprise:

  • –date and time of accessing our website
  • – time zone difference from Greenwich Mean Time (GMT)
  • – content of the request (actual web page)
  • – access status/HTTP status code
  • – quantity of data transmitted
  • – website from which the request comes
  • – the last website visited
  • – operating system used
  • – type of browserp
  • – type of browser
  • – language and version of browser software
  • – IP address.

The purpose of holding this data is to facilitate technically the use of the internet pages you visit so as to improve our offering and website presence even more, to collect statistical data and to handle orders placed with our Online Shop. The data are used as described below:

4. Use of our Online Shop

If you would like to use our Online Shop, it will be necessary to add additional data.

a) Data for processing your order

If you wish to use our Online Shop you will need to let us have the data necessary for us to deal with your order. In doing so, you have the option to choose whether to provide the necessary data for just the one order or whether you would like to set up a customer account on which your data will be stored for use in future purchases.

If you do not create a customer account, we will save your data just for the performance of this contract and will then delete the information as soon as we are no longer legally obliged to store it. The information necessary for processing contracts is marked separately and other information is given voluntarily.

When you wish to set up a customer account or to amend data you have provided previously, the details you provide are stored among your account settings although they may be withdrawn at any time. The information is available to be used when entering further orders without the need for you to enter the information again. You can delete the account in the customer area at any time you wish.

Your data are used for the purpose of handling your orders, and if you have created a customer account in our Online Shop they are also available to make additional orders simpler. To prevent other parties from accessing your personal data without authorisation, the ordering process is encrypted using SSL technology.

To despatch the articles we pass on your address details to a carrier contracted by us. To handle the payment we give the required data to the payment service provider chosen by you. We cooperate with the following payment service providers: Mastercard, Visa, PayPal, Amazon Payments, immediate transfer ("Sofortüberweisung") and payment on account. The payment service provider chosen by you is responsible for your payment data.

b) Credit checks

To protect ourselves from default and at the same time to give our customers the best options possible for selecting a payment method in our Online Shop, we obtain information during the order process on your previous payment activities and creditworthiness from infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, informa Solutions GmbH, Rheinstraße 99, 76532 Baden-Baden and/or BFS finance Münster GmbH, Höltenweg 33, 48155 Münster and we offer you various payment options depending on the outcome of the credit check. Independently, you may choice to pay via Amazon Payments. Furthermore, you have the option to pay by direct credit transfer, unless you do not grant the consent described below.

For this we transmit the personal data required for the credit check to the above companies and use the information thus obtained on the statistical probability of default in order to reach a balanced decision on the establishment, execution or termination of the contract relationship.

The information on creditworthiness may include probability values (scores) calculated on the basis of scientifically recognised mathematical-statistical processes and for which your address data are included. Your protection interests are taken into account in line with legal requirements.

The declaration of consent given by you is worded:

„By ticking to confirm and clicking on "continue order process", you agree that FALKE may obtain information about your previous payment habits and creditworthiness for the purpose of a credit check based on mathematical-statistical methods using your address data and in doing so transmits the necessary customer data (name, address, date of birth, email address, telephone and possibly bank details) to the companies infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, informa Solutions GmbH, Rheinstraße 99, 76532 Baden-Baden and/or BFS finance Münster GmbH, Höltenweg 33, 48155 Münster. By considering the customer data and the information received concerning the statistical probability of default, a balanced decision can be reached on which payment options can be offered to you. These data are freshly collected each time you make a purchase. You will also find a description of the process in our data protection statement.“

5. Making contact

When you contact FALKE by email or using the contact form on our website, your email address, name, title, the subject matter and content of your message are stored by us in order to answer your questions. Additional voluntary information is marked accordingly. The information you transmit does not come into contact with other data.

6. Application via our website

Personal data that you provide in the course of the application process in electronic form will be collected by FALKE KGaA only with your prior express consent. Your Data are stored separately from the other user data and will not be unified with other data. The declaration of consent given by you is worded: "Declaration of Consent for storing applicant’s data If my application is not successful, I agree that FALKE KGaA is allowed to store the personal data I have provided in the context of the entire application process (especially CV, certificates, questionnaires, letters of motivation) after this application process was finished. I agree that the FALKE KGaA uses the data to contact me if I should be considered for another poition. This consent also relates to “besondere Arten personenbezogener Daten”(=sensitive personal data) according to § 3 para. 9 BDSG I have submitted in my job application or during the application process (for example a photo showing the ethnic origin etc.). This consent also applies to information about my qualifications and activities from publicly available data sources (in particular professional social networks), which was permissibly collected by FALKE KGaA during the application process. This consent is optional and does not affect my chances in the current application process. I can at any time refuse my consent without giving reasons by sending an email to; in this case, my data will be deleted immediately (after completion of the application process). " After your declaration of consent, You have the option to subsequently withdraw your consent at any timeoked at any time. Your withdrawal can be sent to the person named in the job advertisement be or to the e-mail address

7. Cookies

When you visit our website – whether to view the information or to visit our Online Shop – cookies are stored on your computer. Cookies are small text files stored in an orderly way on your hard drive with reference to your browser and through which certain information is fed to the entity which places the cookie (in other words, to us or a third-party supplier).

We use cookies in part to make our internet site more user-friendly and effective overall and to allow you to be identified during subsequent visits. A series of analysis tools and online advertisers as described below also use cookies.

This website uses cookies as follows:

  • – Transient cookies (temporary use)
  • – Persistent cookies (limited-time use)
  • – Third-party cookies (of other suppliers).

Transient cookies are automatically deleted when you close the browser. This includes session cookies in particular. These cookies store a so-called "session ID" with which various enquiries from your browser can be associated with the common session. This allows your computer to be recognised when you return to the website. We use this type of cookie to safeguard the operation and functioning of our website. Session cookies are deleted when you log off or close the browser.

Persistent cookies are automatically deleted after a predetermined period which may vary depending on the cookie. We use this type of cookie to increase the user-friendliness of our site by storing user-specific settings.

Third-party cookies are those which are placed and collected by a third party. We use this type of cookie for handling payments in our Online Shop and for advertising.

Should you not agree to the use of cookies, you may delete the cookies in your browser's security settings at any time or configure your browser so that it does not accept these cookies. You can also refuse to accept third-party cookies. However, as a precaution you should be aware that this might prevent you from using the full range of functions on our website.

8. Use of social media plug-ins

On our web pages you can use social media plug-ins (e.g. "like" or "g+1" button) for the social networks Facebook, Google+ and Instagram (hereinafter "suppliers") and thus share content, for example, or recommend products (hereinafter "plug-in"). If you access a web page on our website containing such a plug-in, your browser connects directly to the relevant supplier's servers. The content of the plug-in is transmitted direct to the browser by its supplier and is incorporated into the web page. This gives the supplier the information that you have accessed the corresponding web page on our site even if you do not have a user account with that supplier or are not currently logged into the corresponding service. Your browser transmits this information (including your IP address) directly to a server of the corresponding supplier in the USA; it is stored there as a usage profile and, amongst other things, is used for the purposes of advertising, market research and requirements-based structuring of the supplier's website. You have a right to refuse the formation of these user profiles, but you have to contact the supplier of the plug-in to exercise this right. You will find the relevant links below.

When you are logged onto Facebook, Google or Instagram via your user account during a visit to our website, the supplier can also attribute the visit to the site to your user account. When you interact with a plug-in, for example by using the "like" or "g+1" button, the corresponding information is also sent directly to a server of the supplier in the USA and is stored there. The information is also published via your user account in the relevant social network and is displayed to your contacts.

Even if you are not logged on to the suppliers of the plug-ins during the visit to our website, the data collected by the plug-ins may in some circumstances be attributed to your particular user account. A cookie with an identifier is set by a plug-in each time you access the website. Since your browser sends this cookie unsolicited on every connection to a server of the particular supplier, Facebook, Google and Instagram could thus in principle generate a profile of which websites the user associated with that identifier has accessed. It may then be possible later on – perhaps on subsequently logging on to the supplier – also to attribute this identifier to an individual.

If you do not wish to be associated with your profile by the plug-in supplier, you should log out of the particular service before visiting our website. In your browser settings you can also select the function "Block third-party cookies", in which case your browser will then not send any cookies to the respective server of the social network. However, apart from the plug-ins this setting may also not longer allow cross-site functions of other suppliers to work. You can also prevent the loading of the social media plug-ins altogether with a special add-on for your browser, e.g. the script blocker "NoScript" (available from

You can obtain further information on the purpose and scope of data collection and the further processing and use of the data from the relevant suppliers' notes on data protection. There you will also find more information concerning your rights and the settings options for protecting your private sphere as well as your right to refuse the formation of user profiles.

Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. You will find an overview of the Facebook plug-ins and their appearance via the following link: The data protection statements for Facebook can be found at:

Google+ is operated by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. You will find an overview of the Google+ buttons and their appearance via the following link: The data protection statements for Google can be found via the following link:

Instagram is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA. The Instagram plug-in is labelled with an Instagram logo in the form of an "Instagram camera". You will find an overview of the Instagram plug-ins and their appearance via the following link: data protection statements for Instagram can be found at:

9. Newsletter

We use the "double opt-in" method concerning logging on to our newsletters. This means that we send you a confirmation email after you have given your email address asking you to confirm that you would like to receive the newsletter. This confirmation takes the form of clicking on an activation link in the confirmation email. Once confirmation has been received, we email you our newsletter. For this we store your email address until you cancel the newsletter. It is only stored for the purpose of enabling us to send you the newsletter. In addition, we store your IP addresses at logon and confirmation and at intervals in order to prevent the misuse of your personal data.

Obligatory information for sending the newsletter includes the email address, the title, forename and surname as well as the language of the newsletter. Providing your date of birth is voluntary and is only used for personalising the newsletter. The information you provide is not passed on to other parties.

We draw your attention to the fact that we analyse your user behaviour when we send you the newsletter. To carry out this analysis the emails we send include what are referred to as "web beacons" (also called "tracking pixels"). These are one-pixel image files which allow us, with the involvement of third-party suppliers, to analyse your user behaviour and determine which of the e mail messages sent by us were opened, when, which links were clicked and the reaction that followed. The relevant web beacons are allocated to your email address and linked to their own ID. Links included in the newsletter also contain these individual IDs. We use the data gained in this way to build a user profile from which we draw conclusions as to your personal interests so that we can then provide you with a newsletter which is customised to suit your particular interests. We link the collected data with the other data held concerning you. We are using the services of Emarsys eMarketing Systems AG for sending the newsletters and analysis described above.

You are able to refuse this form of tracking at any time without formality by sending an email to As a rule, you can also prevent this kind of tracking by deactivating as standard the display of images in the email program which is used on your computer. However, in this case you will not receive the complete display of the newsletter and you may possibly not be able to access all the functions. As soon as you manually display the images in the newsletter, tracking resumes as mentioned above.

The consent you give when logging on to the newsletter is expressed as follows:

"I would like to receive the FALKE newsletter and agree to FALKE regularly sending me interesting offers and information for advertising purposes to the email address given by me. My email address will not be forwarded to other companies. I furthermore consent to the analysis of my reading behaviour in the context of receiving the newsletter. This will be undertaken by means of so-called "web beacons" in the email that automatically transmit information on when the newsletter is read and which of the links are clicked. With the data gained in this way, a user profile of me is created in order to allow the newsletter to be tailored to my individual interests. The data collected are linked to other data stored about me and assembled to form a user profile.

I may at any time withdraw my permission to receive the newsletter and for the usage analysis with future effect by clicking on the link "Unregister" at the end of the newsletter or sending a corresponding email to The despatch of the newsletter and analysis of usage are done in compliance with our data protecion statement.“

As a result of registering to receive the newsletter your email address will be stored by us for advertising purposes until you cancel your registration to the newsletter. You may withdraw your consent to be sent the newsletter at any time. You can send a cancellation by clicking on the link provided in this newsletter email or by sending an email directly to

10. Tools used for analysis

We find it important to make our internet presence as good as possible and so to make it attractive to our visitors. For this it is necessary to know how our visitors regard it. To analyse this we use the following tools:

a) Google Analytics

This Internet site uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", in other words text files that are saved on your computer to help analyse how you use our site. The information generated by the cookie concerning your use of this website is generally transferred to a Google server in the USA and stored there. Google complies with the data protection regulations of the "US Safe Harbor" agreement and is registered with the "Safe Harbor" programme of the US Department of Commerce. However, if IP anonymisation has been activated on this website, Google will first shorten your IP address within European Union Member States or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google uses this information on our behalf in order to analyse the use of our website by you so as to compile reports on website activities and provide additional services associated with the use of the website and Internet use for us as the operator of the site.

The IP address transferred by your browser as part of Google Analytics will not be combined with other Google data. Our websites use Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in shortened form and so any direct reference to individuals can thus be excluded.

You can prevent cookies from being stored by using a corresponding setting in your browser software. However, as a precaution you should be aware that you then may possibly not be able to use all the functions on the website.

In addition, you may block the collection and processing by Google of the data produced by the cookie about your use of the website (including your IP address) by downloading and installing the browser plug-in available from the following link

Google Analytics is operated by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. You can find more information on data protection in relation to Google Analytics at:

b) Google Conversion Tracking

This website also uses Google Conversion Tracking, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Adwords places a cookie on your computer if you reach our website via a Google ad. These cookies become invalid after 30 days and are not used for personal identification. If the user visits certain parts of the website of the Adwords customer and the cookie has not yet expired, Google and the customer are able to recognise that the user has clicked on the advert and been forwarded to this site. Each Adwords customer is allotted a different cookie. Cookies cannot therefore be tracked via the websites of Adwords customers. The use of the information obtained through the Conversion cookie serves to generated conversion statistics for Adwords customers which have opted for conversion tracking. The Adwords customers find out the total number of users who have clicked on their advert and were relayed to a site bearing a Conversion Tracking tag. However, they do not receive any information which would allow users to be personally identified. If you do not wish to participate in the tracking process, you can also refuse to accept cookies – a browser setting can be used which will generally deactivate the automatic setting of third-party cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain "". Google's data protection notes on conversion tracking are available here.

c) Google TagManager

Google Tag Manager, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), is a solution with which marketers are able to manage website tabs via an interface. The Tag Manager tool itself which places the tags is a cookie-free domain and does not collect personal data. However, the tool does lead to the triggering of other tags which for their part may possibly collect data. However, Google Tag Manager itself does not access the data. If a deactivation is set at the domain or cookie level, it exists there for all tracking tags implemented with Google Tag Manager. You will find further information in the guidelines on use of this service.

11. Usage-based online advertising services

a) DoubleClick

DoubleClick is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick uses cookies in order to present you with relevant advertising. Your browser is given a pseudonymous identification number (ID) to verify which advertisements were shown in your browser and which advertisements were accessed. The cookies do not contain personal information. The use of the DoubleClick cookies makes it possible for Google and its partner websites only to show adverts based on previous visits to our or other websites. The information generated by the cookies is transferred by Google to a server in the USA for analysis and storage. Google complies with the data protection regulations of the "US Safe Harbor" agreement and is registered with the "Safe Harbor" programme of the US Department of Commerce. Google only transfers data to third parties based on legal requirements or as part of commissioned data processing. Google will never merge its data with other data it has collected.

You may prevent these cookies from being stored by selecting the appropriate settings on your browser; however, we would like to point out that in this case you may not be able to fully use all the functions on this website. You may also refuse or stop the collection of the data generated by the cookies concerning your use of the websites, as well as the processing of this information by Google, by downloading and installing the browser plug-in via the button "DoubleClick-Deaktivierungserweiterung" [=DoubleClick deactivation extension] which can be found via the Link.There you will also find Google's data protection statements.

b) Other usage-based online advertising services

We additionally use the company Criteo SA to collect data on usage-based online advertising.

This service provider collects information about your activities on our website (e.g. surfing, visits to sub-pages etc.) and combines it into pseudonymous usage profiles. These profiles are then used for the purpose of usage-controlled display of advertising. This service use "cookies" for this, i.e. text files that are stored on your computer and enable how you use our site to be analysed. All the usage data are stored using a pseudonym so that personal identification is prevented. Your computer's IP address that has to be transmitted for technical reasons is not stored and is not used for the controlled display of advertising.

If you do not wish your data to be used or pseudonymous usage profiles to be formed, you may refuse by clicking on the following opt-out links and deactivating the respective data collection by setting an opt-out cookie.

In general you can prevent the collection of the data generated by the cookies about your use of the website by the above-mentioned services by refusing to accept third-party cookies in your browser settings. However, as a precaution you should be aware that this might prevent you from using the full range of functions on our website. You can also delete cookies again at any time. However, please note that after deleting all the cookies in your browser you may again have to set the opt-out cookies generated using the opt-out link.

Below you can also see links to the more extensive data protection statements of the service provider.

Criteo SA

Data protection statements:

Opt-Out-Link: (under „Ihre Präferenz“)

A further possibility of deactivating cookies is offered by the preferences manager of the BVDW under the link: and the internet platform Your Online Choices at the link: Your Online Choices unter dem Link:

12. Right to information and cancellation

You have the right to obtain information from us free of charge at any time about the data we have stored concerning you, its origins, the recipients or the categories of recipients to whom the data were passed on, as well as the purpose of storing it.

If you have given consent to the use of the data, you may revoke this at any time with effect for the future.

You may informally address requests for information and the revocation of your consent for the use of the data by emailing or using the address given in Point 2.

You may also obtain information concerning the refusal for a specific use of your personal data from the respective text concerning the type of use.

13. Public procedure directory

Information about the purposes of data collection, processing and use, the types of data stored etc. may be found in our public procedure directory..