It is important to us to design our website as well as we possibly can in order to make it attractive for our visitors. To do this, we need to know how different parts of our website are perceived by our visitors. To do this, we use the following analysis tools:
1. Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc, (1600
Amphitheatre Parkway Mountain View, CA 94043, US; “Google”). The use comprises the
operating mode “Universal Analytics”. This makes it possible to assign data, sessions and interactions across several devices with a pseudonymous user ID in order to analyse the activities of a
Google Analytics - Contract for Order Processing Agreement-
Since, in the opinion of the regulatory authorities, website operators act as the client when using Google Analytics and Google as the contractor, we have concluded a written contract with Google for an order processing agreement.
2. Google Ads conversion tracking
This website also uses the online advertising program “Google Ads” and conversion tracking within the scope of Google Ads. Google conversion tracking is an analytical service of Google Inc. (1600 Ampitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an advertisement placed by Google, a conversion tracking cookie is placed on your device. These cookies expire after 30 days, do not contain personal data and therefore cannot be used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google can see that you clicked on the advert and were redirected to this page. Every Google Ads customer receives a different cookie. This makes it impossible to keep track of cookies across the websites of different Ads customers. The information obtained through the conversion cookie serves to compile conversion statistics for Ads customers who have decided to make use of conversion tracking.
3. Google Tag Manager
Google Tag Manager, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (“Google”), is a solution with which marketers can manage website tags through an interface. The Tool Tag Manager itself, which implements the tags, is a cookieless domain and captures no personal data. However, the tool serves to trigger other tags, which in turn may capture data under certain circumstances. Google Tag Manager itself has no access to this data. If deactivation has been carried out at domain or cookie level, this remains in effect for all tracking tags that are implemented with Google Tag Manager. You can find further information in the user guidelines for this service.
4. Microsoft Bing
These usage profiles are used for the analysis of visitor behaviour and are used to run adverts. No personal information relating to the identity of the user is processed.
If you do not want information on your behaviour to be used by Microsoft as described above, you can refuse the placement of a cookie required for this – for example, using a browser setting which generally deactivates the automatic placement of cookies. In addition, you can prevent data generated by cookies and data related to the use of the website as well as the processing of this data by Google, being sent to Google, by declaring your objection at the following link: http://choice.microsoft.com/en-UK/opt-out. You can find further information on data protection and on the cookies used by Microsoft and Bing Ads on the Microsoft website: https://privacy.microsoft.com/en-uk/privacystatement.
5. Deployment of social media plugins
On our websites, you can use the social media plugins (e.g. “Like” or “g+1” button) from the social networks Facebook, Google+ and Instagram (hereinafter referred to as “provider”) and recommend, for example, content or products (hereinafter referred to as “plugin”).
We have no influence over the data collected and the data processing events, nor do we know the full scope of the data collection, the purposes of processing or the storage periods.
Neither do we have any information on the erasure of the data collected by the plugin provider.
The plugin provider stores the data it collects as usage profiles, and uses these for the purpose of advertising, market research and/or the needs-based design of its website. Such an analysis takes place, in particular, (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of this user profile, whereby you must contact the respective plug-in provider to exercise this right. Through plugins, we offer you the opportunity of interacting with social networks and other users so that we can improve our offer and the design our website to be of greater interest to you. The legal basis for using plugins is Article 6(1) lit. f GDPR.
If you access a page on our website that contains such a plugin, your browser makes a direct connection to the servers of the particular provider. The content of the plugin is transmitted directly to your browser by its provider and integrated into the website. Through this integration, the provider receives information that you have accessed the particular webpage of our website, even if you do not have a user account with the provider concerned or are not logged into the service concerned. This information (including your IP address) is transmitted directly from your browser to a server of the provider concerned in the US, stored there as a usage profile and, among other things, used for the purposes of advertising, market research and needs-based design of the website of the provider.
You have a right to object to the creation of this user profile, whereby you must contact the respective provider of the plug-in to exercise this right. The links to do this can be found below.
If, during your visit to our website, you are logged into your user account with Facebook, Google or Instagram, the particular provider can also associate the visit to the website with your user account. If you interact with a plugin, e.g. if you activate the “Like” or “g+1” button”, the relevant information is also transmitted directly to a server of the particular provider in the US and stored there. The information is also published via your user account on the particular social network and displayed to your contacts there.
Even if you are not logged into the plugins of the providers when you visit our website, the data collected by the plugins can under certain circumstances be associated with your user account. Through a plugin, every time you access the website, a cookie is placed with an ID. Since your browser sends this cookie with every connection to a
server of the respective provider without being asked, Facebook, Google and Instagram could in principle create a profile of which websites have been accessed by the user belonging to the identification. If required, it would then also be possible to associate this ID subsequently with a person – for instance, at the time of a later login with the provider.
Data is passed on regardless of whether you possess an account with the plugin provider and are logged into it. If you are logged into the plugin provider, the data collected on our website is associated directly with your existing account with the plugin provider. If you click on the activate button and, for example, link the website, the plugin provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out of a social network regularly when you have finished using it, especially before activating the button, as you can thus prevent the plugin provider from associating this with your profile.
If you do not want the association with your user profile to be made by the plugin provider, you must log out of the particular service before you visit our website. In addition, you can select the “Disable third-party cookies” function in your browser settings. Then your browser no longer sends cookies to the particular server of the social network. With this setting, however, under certain circumstances other functions of other providers will no longer work across other websites, in addition to the plugins. You can also prevent social media plugins from loading altogether with a special add-on for your browser, e.g. with the script blocker “NoScript” (available at http://noscript.net/).
For further information on the purpose and scope of data collection as well as the further processing and use of the data, please refer to the data protection information of the respective providers. There you will also find further information on your rights and setting options for the protection of your privacy and your right to object to the creation of user profiles.
Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. An overview of Facebook plugins and what they look like can be found at the following link: https://developers.facebook.com/docs/plugins